rnnr

rnnr is a lifestyle running brand built around the idea that running should be fun, not a competition. Rather than chasing the fastest time, rnnr focuses on adventure and community. Working in collaboration with the rnnr Creative Team, this spirit is captured through bold, energetic design initiatives reflecting the rnnr motto: we don’t run for time… we run for a good time.

Objective

rnnr designs comfortable, performance-oriented running products including a variety of hats, socks, and apparel. In addition to executing for rnnr’s core product lineup, I played a key role in designing for the rnnr Customs Program, which brought designs to a tangible product for an array of clients. This included everything from school fun runs to large-scale running expos.

Through research, exploration, and implementation, I created design solutions that stayed true to rnnr’s design philosophy, while meeting the specific needs and visions of each of our clients.

Approach & Process

I believe that great design requires both strategy and creativity. My process starts with learning about your brand and understanding your needs and goals. Once clear direction has been established, I begin brainstorming and researching to find strong concepts. After the concept has been developed, I move into prototyping and mocking up designs, focusing on your needs & goals. I value client feedback and opinions, making sure the designs successfully fulfill your goals. Once approved, I organize and package all files, so that your brand is ready for any platform!